Mum of three Sam Faiers takes a traditional approach when it comes to naming her children. She and partner Paul Knightley share 'little' Paul, six, four year old Rosie and newborn Edward.
But her approach to post birth recovery is anything but conventional.Taking her cues from US stars Kim Kardashian and Chrissy Teigen, former TOWIE star Sam had her placenta turned into a variety of products following Edward's birth seven weeks ago.
Sam says: "I've never done it before - so when I was giving birth to the placenta I was like, 'Can someone get the freezer box out?'.Then people came round a few hours later and collected it." Supporters of ingesting the placenta after labour say that the practice prevents anemia, boosts breast milk supply, balances hormones and can even lower your chances of having post natal depression.
While Sam acknowledges that some think the practice is pointless or even a bit gross, she is thrilled with her decision. She adds: "I know some people think it's bizarre but, honestly, if you're not weirded out by it, I would recommend it.
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