Sam Allardyce reckons he and old pal Steve Bruce have never had a more important game. West Brom boss Allardyce and his Newcastle counterpart Bruce have been best buddies for 30 years.
Allardyce,66, and his wife have previously even regularly holidayed with Bruce,60, and his wife. But Allardyce admits their long-standing friendship will be ditched at the midday kick off at The Hawthorns on Sunday.
The hosts badly need victory to close to within six points of 17th-placed Newcastle to give their faltering survival hopes a huge boost.
While Newcastle are fighting to stay up and for Bruce's future amid fan and player unrest. Allardyce said: “We’ve had a lot of encounters. “We both know that when we come to face each other we both want to win
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