SAG Awards’ Netflix Viewership On Par With Last TNT & TBS Telecast
deadline.comBeing on a global, well distributed streaming platform like Netflix did not give the SAG Awards a viewership bump. Since the Feb.
24 awards show did not make Netflix’s Feb. 19-25 weekly Top 10 list, we knew the ceremony drew fewer than 2.1M views in the first 24 hours but its exact delivery was unknown until the streamer released its semi-annual data dump today that covers the first six months of 2024.
It reveals 1.8M views for the 2024 SAG Awards, the first time the show was carried by Netflix under a multi-year deal. While not exactly apples to apples as Netflix measures views and Nielsen viewers (for linear networks), the performance is on par with the 2022 SAG Awards, the show’s last outing on TNT and TBS, which averaged 1.8 viewers.
Last year, Netflix streamed the SAG Awards live on YouTube, garnering 1.1M views, with the number climbing to 1.5M when additional views on YouTube and Facebook in the first 12 hours were factored in.
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