SAG-AFTRA Signs Deal With Voiceover Studio for AI Use in Video Games
variety.comGene Maddaus Senior Media Writer SAG-AFTRA signed a deal on Tuesday with an AI voiceover studio that sets terms for the use of artificial intelligence in video games.
The union announced the deal with Replica Studios on Tuesday at CES in Las Vegas. Duncan Crabtree-Ireland, the union’s executive director, said that the terms include informed consent for the use of AI to create digital voice replicas, as well as requirements for the safe storage of digital assets.
At a press conference, Crabtree-Ireland said the union wants to channel emerging technology to benefit performers — rather than trying to stand in the way. “These are the kind of terms that producers can agree to without disrupting their ability to make content,” Crabtree-Ireland said. “This is an evolutionary step forward.
AI technology is not something we can block. It’s not something we can stop. That’s not a tactic or a strategy that’s ever worked for labor in the past.” AI was a major issue in the 2023 SAG-AFTRA strike.
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