SAG-AFTRA and Cameo for Business (C4B), the celebrity digital marketplace that connects talent with fans and brands, have reached what the guild is calling a “groundbreaking” agreement that allows its members to work under a SAG-AFTRA contract and count their C4B earnings toward their pension and health benefits.
Cameo for Business is a digital marketing platform connecting brands of all sizes directly with entertainers, athletes, creators and other high-profile talent to create social and promotional content.
According to the guild, there are “tens of thousands of stars on the platform, many of whom are SAG-AFTRA members who want the rights, benefits and protections afforded by a union contract.” Fran Drescher, the guild’s president who herself is a Cameo talent, said: “The commercial industry has changed so much and we’re keeping up with it.
I am so excited about this new agreement and proud that we found an innovative way for our members to have their work covered and earn towards their health and pension benefits.
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