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Sacha Baron Cohen Unveils New Tennis Umpire Character In Commercial For Uber Eats Australia

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Sacha Baron Cohen has yet another alter ego, and as always it’s hilarious. In a new ad campaign for Uber Eats Australia, the British comedian debuts his latest creation, a tennis umpire at the Australian Open.

Described in a voiceover as a umpire “of questionable intentions,” he’s “not bound by rules, regulations or codes. He’s an anomaly in the sporting fraternity.

And the Australian Open will never be the same. Sporting a bushy moustache and blonde wig, Cohen’s ump ignores the game that’s going on and instead scrolls through his phone.

RELATED: Sacha Baron Cohen Calls Trump Twitter Ban ‘The Most Important Moment In The History Of Social Media’ Australian tennis star Nick Kyrgios then pops on the screen, asking, “Do you even know the

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