Ryan Reynolds and Blake Lively’s Group Effort Initiative has partnered with Netflix on a new initiative that will expand underrepresented communities’ access to below-the-line career opportunities.
Participants will secure access to on-set production training, as well as job placements this year on multiple Netflix productions throughout the United States and Canada.Reynolds and Lively launched GEI via their companies Maximum Effort and B for Effort, and also serve as its financiers.
The organization first brought a group of trainees together in Vancouver, on the set of Reynolds’ hit film The Adam Project for Netflix and Skydance, with eight participants serving as entry-level production assistants in various departments including camera, construction, costume, makeup, production design, production office and VFX.
Netflix has already partnered with GEI on productions including White Noise, You People and Leave the World Behind, following the success of the program on the set of the Shawn Levy pic.“We started the Group Effort Initiative a little less than two years ago to create a pipeline for underrepresented voices in our industry.
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