Russ recently stopped by The Rap Pack for a two-part interview. During the second installment, the discussion turned toward the inevitable shift from Drake, Kendrick Lamar, and J.
Cole as the Big 3 rappers of this generation. In Russ' opinion, Travis Scott will lead the way for the next wave. “The pioneer of the shift is Travis Scott because Travis will outsell one of the Big 3 because his fanbase is that huge,” he said. “You’re not listening to Travis to do a four-minute Funk Flex freestyle, but Travis makes fire music.” To Russ' point, Travis' most recent album, 2018’s ASTROWORLD, debuted atop the Billboard 200 with 537,000 equivalent album units.
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