EXCLUSIVE: RuPaul’s Drag Race is sashaying its way into another season of strong ratings for MTV. Season 16 debuted on January 5 with the best TV share for any season premiere in the history of the franchise, up 4% versus the previous season, according to live + three-day Nielsen data.
In the three-day viewing window, Drag Race also crossed the finish line with the highest-rated season premiere in six years among adults 18-49, though it was fairly close to the Season 15 premiere’s rating.
Season 16’s premiere episode scored a 0.91, which is a 1% lift from Season 15. According to Nielsen, Drag Race was the top cable entertainment telecast of the day on that Friday within the 18-49 and 18-34 demos.
This comes after season 15 also delivered sound ratings for the franchise with the finale episode closing out the highest-rated season of RuPaul’s Drag Race in three years back in April.
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