Rumors around Taylor Swift’s non-existent memoir lead to massive preorders for unrelated book

thefader.com:

An internet theory has sent an untitled non-fiction book to the top of the online preorder charts after it was rumored to be a memoir written by Taylor Swift, Variety reports. “4C Untitled Flatiron Nonfiction Summer 2023,” a book that is reportedly very much not written by Swift, is currently No.

8 on Amazon’s book chart and No. 4 on the Barnes & Noble website. A series of chance connections between the book and Taylor Swift lore led to the book’s veneration among her fan base.

It clocks in at 544 pages, and if you add those individual numbers together, you get 13, which is Swift’s lucky number. The book’s slated release date is July 9, a date that is mentioned in the track “Last Kiss” from 2010’s Speak Now. (The book is also coming out just two days after Swift releases Speak Now (Taylor’s Version), a re-recorded revisitation of her third studio album.) Read Next: Phoebe Bridgers brings out Matty Healy for Taylor Swift’s “Eras” Tour While Swift is not behind the book, she’s not the only artist speculated to be its author.

The book’s rumored first-edition order of one million copies, if accurate, would signify the release of a work by a significant figure.