ROXi Music Video Streaming Service to Launch in U.S., Including on Broadcast TV With Sinclair
variety.comTodd Spangler NY Digital Editor Ready for it? ROXi, a music video streaming app for TVs whose backers include Simon Cowell and Kylie Minogue that was first launched in the U.K., is coming to the United States.
The service promises American viewers access to some 100 million music videos — including the likes of Taylor Swift, Ed Sheeran and Beyoncé — plus hundreds of curated music video channels, karaoke and music games.
ROXi’s services are available free with ads, or without ads for a monthly subscription fee. ROXi will be available in the first quarter of 2024 on multiple connected-TV platforms.
In addition, in partnership with TV broadcaster Sinclair, the company plans to launch what it claims will be the U.S.’s first fully interactive broadcast TV channels, allowing viewers to pause, play and skip content on compatible TV sets.
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