Rough Trade to open first Tin Pan Alley music shop with new London Denmark Street store

nme.com:

Elton John, The Rolling Stones, Sex Pistols and David Bowie.Now, launching in mid-October, the new site will mark the first time that the iconic street has had a record shop.

It will be spread over two floors and carry a huge selection of curated vinyl across all genres, as well as books, clothing, merchandise and limited edition one-offs.It’ll join the three other Rough Trade stores in the UK capital – Rough Trade East, Rough Trade West and Soho.

The latter, located on Beak Street, will be rebranded to Rough Trade Vintage and stock predominantly used vinyl. Other stores across the UK are located in Nottingham, Bristol and Liverpool.While it does not offer a live performance space, various album signings will be held at the new branch, and the brand will also work in partnership with venues across the neighbouring area.

These include the 2,000-capacity live venue at Outernet, as well as smaller venues aimed at emerging artists including The Lower Third.“We are thrilled to bring Rough Trade to London’s iconic Denmark Street, a location that holds such a profound place in the city’s music history,” Lawrence Montgomery, Managing Director, Rough Trade UK said.“With its rich heritage and ongoing legacy, Denmark Street is the perfect setting for our next chapter, fostering its own unique community, while also offering all the vibrancy and expertise customers have come to expect when visiting Rough Trade.