something, the pieces didn't come together until she left a career in finance for business school, and met her co-founder, Justin Silver.
Silver had perviously worked on the beauty brand , and Roy quickly realized that she could introduced American women to Indian ingredients in the same way Tatcha did for Japanese ones. “There's so much that's so sacred to our culture that hasn't been brought here,” Roy recalls telling Silver. “I told him about the turmeric mask as an example.
It's just so iconic and Indian tradition to the point where it's even a part of our . And for the first time, I was starting to appreciate that it was kind of cool that I that I have this innate knowledge, because I didn't always feel so proud of my culture.
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