Rome MIA Market: True Colours Founders Talk Move Into TV Sales Under New Managing Director Elliot Gustin-Hollman, Announce Lineup (EXCLUSIVE)

variety.com:

Nick Vivarelli International Correspondent Nearly 10 years after its launch, Italian sales company True Colours is branching out from feature films into the TV content space under the new management of Elliot Gustin-Hollman, formerly with Paris-based distribution powerhouse Newen Connect.

The move into TV sales is being made by True Colours – which is co-owned by Italy’s Indigo Film and Lucky Red – after these companies increasingly ventured into scripted dramas over the past decade.

And these Italian shows, made by indie producers, need to be sold outside of Italy with the proper dedication and curation. “Ten years ago we saw the opportunity to start a film sales company and it paid off,” said Indigo Film partner Carlotta Calori, adding that True Colours has become a reliable international film distributor not just for them but for other Italian producers.

And “over in time, even for producers outside Italy.” “Now we are looking to do the same thing with TV shows,” Calori added. “I’m not here just to work on their shows,” said Gustin-Hollman, who at Newen Connect held the title of VP of acquisitions and co-productions. “I’m also here to work with all the independent producers in Italy.” Gustin-Hollman went on to note that indie producers “are in a moment of crisis where there is less money coming from broadcasters and streamers,” which, in turn, means that “sales companies need to work with producers from the initial stages of their projects.” The new True Colours managing director also pointed out that he intends to work on library content.