Roku Teams With NBCUniversal For Olympics Streaming Hub, Sets Measurement And Ad Pacts With iSpot And The Trade Desk

deadline.com:

Roku had a busy Tuesday leading up to its annual NewFronts presentation for advertisers, announcing an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade Desk.

The Olympics partnership comes with less than 100 days to go before the Paris Olympics kick off in July. NBCU’s streaming flagship, Peacock, will carry more than 5,000 hours of live coverage throughout the Games, including all 329 medal events.

Along with guiding viewers to live coverage on Peacock, the hub will also feature a dedicated replay row, clips and highlight reels. “Creating partnerships like the NBC Olympic Zone on Roku, which emphasize tentpole content in the user experience on our partner platforms, has proven to provide deeper engagement,” said Matt Schnaars, President, NBCUniversal Content Distribution.

Tedd Cittadine, Vice President of Content Partnerships, Roku, called the teaming “a unique, exciting opportunity for us, streamers, and sponsors looking to align their brands with this global powerhouse sports moment.” Roku and ad tracking firm iSpot, which have already been in business with each other, are expanding their measurement partnership.