Roku, NFL Films and Skydance Sports are teaming on a documentary feature about the NFL Draft. Once an obscure, bureaucratic ritual involving a conference room full of league officials, the draft has mushroomed into a pop culture event drawing millions of live TV viewers.
Long held at New York’s Radio City Music Hall, the draft has adopted a rotating schedule with large outdoor venues hosting it in various cities.
Kevin Costner and Jennifer Garner starred in a 2014 scripted film, Draft Day, in the same milieu. The new documentary will focus on the three days of the draft and plans call for an annual edition to be produced.
It will be designated as a Roku Original, from Skydance Sports and produced by NFL Films for the Roku Channel, a hub for free, ad-supported content wit reach to an estimated 100 million U.S.
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