Todd Spangler NY Digital EditorAtención, teleadictos!Roku has unwrapped Espacio Latino, a new destination for U.S. Spanish-speaking audiences, which aggregates hundreds of hours of free programming on the Roku Channel.For the launch of Espacio Latino, Roku has inked deals with several new partners: NBCUniversal’s Telemundo, Hemisphere Media Group, Cisneros Media, Eurochannel, Weather Channel en Español and Canela.TV.
Roku also is pulling in content from existing partners, including Lionsgate, Cinedigm, A+E Networks, BBC Studios, Sony Pictures Television, Film Movement, EstrellaTV, TelevisaUnivision and Pantaya, and beIN Sports.A user’s language settings will determine whether users will first experience a Spanish or English user interface and playback settings in Espacio Latino.
In addition, advertising on Espacio Latino will appear in Spanish if a user is watching content with Spanish subtitles or Spanish audio; ads will appear in English if English subtitles are activated.
At launch, Espacio Latino will include over 50 Spanish-language live TV channels, of which more than 25 are new to the Roku Channel, from partners including Canela.TV, EstrellaTV, TelevisaUnivision and Weather Channel en Español.
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