Roku Hits 70 Million Active Accounts, With Streaming Hours Up 19% In 2022
deadline.comRoku says it has passed 70 million active accounts worldwide, up from 60.1 million at the end of 2021. The secular shift of viewing from linear to streaming is continuing apace, with total streaming hours via Roku’s interface increasing 19% in 2022.
Globally, streaming hours reached 23.9 billion in the fourth quarter, and 87.4 billion in all of 2022, a 19% year-over-year gain.
The company reports active account numbers on a quarterly basis but does not break them down by geographic region. Today’s numbers are derived from “preliminary estimated data,” Roku said in a press release, noting that it will deliver official figures when it reports fourth-quarter and full-year financial results in February.
Outside of those quarterly financial reports, Roku often makes announcements about key milestones in conjunction with CES, which got under way today in Las Vegas.
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