Rocket pulled off something that has never been attempted with a Super Bowl commercial – a live sing-along component. The mortgage company put together a commercial that celebrated what unifies Americans for the 2025 Super Bowl.
It was all pulled together by John Denver‘s iconic country anthem “Take Me Home, Country Roads.” Keep reading to find out more… Rocket’s commercial featured people from all walks of life, coming together to sing the massive anthem. “Everyone deserves their shot at the American Dream,” the company wrote.
As the clip ended, it rolled over into a live singalong inside Caesars Superdome in New Orleans, Louisiana, where the game is taking place.
Speaking to USA Today, Jonathan Mildenhall, the company’s chief marketing officer, revealed that the idea for a singalong was floated during a brainstorming meeting.
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