Madelaine Petsch film actress Celebrity Madelaine Petsch

Riverdale actress Madelaine Petsch is named as the first celebrity spokesperson for Bamboo Underwear

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Madelaine Petsch has landed a new high-profile gig.The Riverdale actress is now the first celebrity ambassador for Bamboo Underwear, it was announced on Wednesday morning.

As the official face of the brand, the Sightless actress will appear in campaigns throughout the year. 'I've been a fan of Bamboo for a long time so I'm very excited to be working with them now!' says Madelaine.

Bombshell babe: Madelaine Petsch has landed a new high-profile gig. The Riverdale actress is now the first celebrity ambassador for Bamboo Underwear, it was announced on Wednesday morning Mad for plaid: 'I've been a fan of Bamboo for a long time so I'm very excited to be working with them now!' says MadelaineA press release was shared by the brand.  'Bamboo's mission is to bring the most comfortable underwear to the world, made using the highest quality viscose from bamboo, fabric that is breathable, moisture-wicking, and thermo-regulating,' a press release stated.'Bamboo offers an assortment of underwear and apparel.

Bamboo Underwear fabric is known for being four-times softer than cotton which, just like bamboo sheets, gets softer over time.

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