Rita Ora's exclusive collection with Primark doesn't seem to be flying off shelves. It has taken a hit – with prices dramatically cut.
A TikTok video by user Nissy SetBetter shows the Rita Ora X Primark range with discounts up to 90%. And what's more, other pieces halved in price.
Viral footage shows Nissy as she walks through Primark, pointing out the huge discounts and repeatedly referring to the line as a "flop".
She humorously captioned her post suggesting Rita's agent had "sold [her] a dream". In the clip, Nissy remarks: "All I have to say is Rita, Rita Ora – this thing flopped from £20 to £2.This is from £14 down to £7.
Read more on ok.co.uk