Rihanna admits there have been times when she was not comfortable shopping for lingerie

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Rihanna hopes to help people 'feel represented' in her Savage x Fenty stores.The Love On The Brain hitmaker - who has recently been more focused on her fashion and beauty lines - wants customers to step out of her boutiques, which just opened five locations such as Los Angeles and Las Vegas, 'feeling confident.'The siren also said she wants her fans to feel like 'they belong.' For us all:Rihanna hopes to help people 'feel represented' in her Savage x Fenty stores she told Refinery 29 Everyone should feel good:The Love On The Brain hitmaker - who has recently been more focused on her fashion and beauty lines - wants customers to step out of her boutiques, which just opened five locations such as Los Angeles and Las Vegas, 'feeling confident'The 34-year-old fashion and beauty mogul told Refinery29: 'The whole idea of the retail space is that I wanted women and men to come in and feel represented, to walk away from the experience feeling confident and that they belong. 'I've experienced being a customer and shopping in the lingerie space and have felt as if I didn't fit the mold of the product.'But Savage x Fenty is very inclusive, and I want to continue to expand on that so that our consumers can feel our commitment within the retail space.' All good for all:The 34-year-old fashion and beauty mogul told Refinery29: 'The whole idea of the retail space is that I wanted women and men to come in and feel represented, to walk away from the experience feeling confident and that they belong' For her pals:The Fenty Beauty creator modeled all the shop's mannequins 'off of real people' to allow customers to 'feel seen and sexy' Rock Rihanna's Savage X Fenty lingerie set £65 Savage X Fenty 'Lace'd Up Strappy' cami Shop here...