Rick Caruso is launching a non-profit that aims to pressure the government to expedite the cleanup and recovery in the wake of January’s devastating L.A.
fires. Caruso, owner of the Grove and Americana shopping centers as well as Palisades Village, recruited business leaders to join the initiative, entitled Steadfast LA, including Netflix co-CEO Ted Sarandos and his wife, philanthropist Nicole Avant, as well as Amazon’s Mike Hopkins, head of Prime Video and Amazon MGM studios.
The move comes just a week after Gov. Gavin Newsom announced a similar private-sector fundraising effort with support from Magic Johnson, Mark Walter and Casey Wassermann.
That initiative, called L.A. Rises, came with the blessing of Mayor Karen Bass, who called it “a vital component of a comprehensive effort to bring Angelenos home.” Bass is up for reelection next year, and there has been widespread speculation that Caruso will challenge her in a rematch of their 2022 campaign.
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