Revealed: ITV Tried To Poach ‘Gogglebox’ Earlier This Year
deadline.comEXCLUSIVE: In a move that would have shaken up the UK broadcasting landscape, ITV attempted to poach Channel 4’s Gogglebox earlier this year, just a few months before saying it was mulling a bid for the show’s production outfit.
Deadline can reveal that ITV programs boss Kevin Lygo, who is said to be a huge Gogglebox fan, held exploratory conversations with Studio Lambert over switching the show from one commercial broadcaster to the other several months ago.
Gogglebox’s contractis renewed roughly once every three years, we understand, and it was mid-contract when Lygo made contact.
At present, the show is staying put on Channel 4. Were Gogglebox to move to ITV, the deal would undoubtedly be the biggest in UK broadcasting since The Great British Bake Off switched from the BBC to Channel 4 in 2017.
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