Retiring Warner Bros Discovery Networks Chief Kathleen Finch Warns Biz: “Calling Ourselves Cable Execs Is Limiting”

deadline.com:

Kathleen Finch, the outgoing Chairman and CEO of Warner Bros Discovery‘s networks business, has warned her peers against defining themselves as “cable” executives.

During an on-stage interview at Content London, Finch said that while cable remains a “50% margin business,” the industry should “stop using the word cable” in the future.

Instead, execs should focus on content creation and less on the distribution route. “We should stop limiting ourselves to calling ourselves cable execs that make cable content,” she added. “That’s going away at some point, so what we all are is creatives.

You make content, then you put it on these different places and the audience chooses to watch it whichever place they happen to prefer.” Finch will soon hand over the reigns at WBD’s networks business to Channing Dungey, having announced her end-2025 retirement in August.