Replay Boss Says Ongoing Labor Strikes Prove “Lack Of Visibility Around Content Is Untenable” & Claims Blockchain Platform Launch Provides Alternative

deadline.com:

EXCLUSIVE: “The fact that the WGA and SAG-AFTRA strikes continue to rage on unresolved proves that the lack of visibility creators have into their content is untenable.” Krish Arvapally, CEO of Web3 blockchain platform Replay, made the argument as his company launched its proprietary blockchain on the video, entertainment and media-focused Theta Metachain today.

Replay hopes its platform can revolutionize how entertainment dealmaking is done by providing a better platform for creatives to protect and monetize their IP.

Theta Metachain is a system of interconnected subchains that aims to make digital transactions almost instantaneous and provide heightened transparency between creatives and vendors.

The Replay blockchain works to “measure and provide instant payout for engagement in online videos, solving issues of fragmentation and disparate viewership metrics in streaming,” according to the tech company.