Footie wife Rebekah Vardy has suffered an own goal after her WAG war with Coleen Rooney – a dramatic fall in Instagram followers.
Rebekah, wed to Leicester City striker Jamie, has lost nearly 800 followers a month since her spat with Wayne Rooney’s wife went public.
And marketing experts say, because social media is such big business, the stand-off could hit her in the pocket. A study found Rebekah, 39, now has 427,350 followers – 11,122 fewer than she had at her peak in April last year.
That’s the equivalent of losing an average of 794 fans a month. Meanwhile Coleen, 35, has 889, 313 followers – up 8, 317 over the same period.
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