Real Estate TV Boosts Business for Agents as Series Thrive on Glam Factor
variety.comCarole Horst Unscripted real estate television series traditionally welcome viewers into seemingly unblemished homes. There’s no peeling paint, mismatched furniture or structural issues.
Instead, residences get a glow up — as does the buying and selling process. Much like “The Bachelor” franchise’s heavily produced search for love staged for maximum drama, reality real estate shows feature gloss (Celebratory champagne open houses and closings!
Designer interiors! Stunning architecture! Fashion-plate agents!) minus airtime for the unsexy, less visually appealing nuts-and-bolts of negotiations and financing.
Is the view unrealistic? Ryan Serhant, of Manhattan-based brokerage Serhant and Netflix’s “Owning Manhattan,” exec-produced by World of Wonder’s Randy Barbato and Fenton Bailey, doesn’t think so.
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