‘Reacher’ Tops Nielsen Streaming Chart, Edging Netflix’s ‘Sweet Magnolias’ To Give Amazon Prime Video Its First Weekly Win

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Reacher collected 1.589 billion minutes of streaming to give Amazon Prime Video its first No. 1 finish in Nielsen’s weekly streaming rankings for February 7 to 13.While it declined from 1.843 billion minutes the previous week, the action thriller series edged Netflix romantic drama Sweet Magnolias, which drew 1.556 billion minutes.Nielsen measures total viewing via TV screens on Netflix, Disney+, Hulu, Apple TV+ and Amazon Prime Video, releasing numbers after about a month’s delay.Male viewers accounted for 58% of the audience for Reacher, whose title character in the series adapted from Lee Child’s bestselling books, is played by Alan Ritchson.

The show has a somewhat older skew compared with other titles in the top 10, though Nielsen noted growth for the week among viewers aged 18 to 49.Netflix’s entries, Sweet Magnolias and the reality-based drama debut Inventing Anna, both had strong appeal with female viewers.

The audience for Inventing Anna, which is based on the Instagram-infamous con artist Anna Delvey and subject of a parody on Saturday Night Live, was 70% female.Ozark, which barely clipped Inventing Anna to finish third, gave Netflix three titles with more than 1 billion minutes of streaming and the Nos.

2, 3 and 4 spots on the chart. (It also represented a banner week for Julia Garner, who stars as Delvey and also is a lead in Ozark.)Disney+ was once again represented by Star Wars spinoff The Book of Boba Fett and animated feature musical Encanto.