RAI Cinema Launches Standalone Film Sales Unit at EFM With Lineup Toplined by Berlin Title ‘Gloria!’
variety.comNick Vivarelli International Correspondent Italian state broadcaster RAI’s RAI Cinema film arm is launching a new standalone film sales unit at the European Film Market.
The nascent sales company — which is called RAI Cinema International Distribution — aims to fill a gap within RAI’s content sales force given that RAI’s existing RAI Com sales unit is “mostly dedicated to TV product,” said RAI Cinema CEO Paolo Del Brocco.
It will also provide a new international distribution outlet to Italian cinema often sold by French outfits such as Newen Connect, which is the international distributor for Berlinale competition title “Another End” by Italy’s Piero Messina and starring Gael Garcia Bernal.
RAI Cinema, which invests up to €80 million ($85 million) a year in production, is the main driver of Italian indie cinema, with a hand in roughly 60 feature films a year.
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