Quibi Launched Monday to Little Social Media Attention, According to First-Day Data (EXCLUSIVE)
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variety.comBy Michael Schneider Variety Editor at Large Quibi’s launch received a tepid response Monday on social media, far below the amount of attention generated by Disney Plus and Apple TV Plus on their launch days.
According to data from social media research firm ListenFirst Media, Quibi was the subject of 46,554 Twitter posts on April 6.
In comparison, Apple TV Plus received 8.6 times more Tweets on Nov. 1, when it launched, while Disney Plus appeared in 23 times more Tweets when it bowed on Nov.
12. In the month prior, between March 5 and April 5, there were 91,725 Tweets mentioning Quibi. According to the study, Quibi has a social media fan footprint of 167,000 — including a jump of 20,621 new fans on April 6.
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