Around three-quarters of the way through the prodigious length of Pushpa 2: The Rule, Pushpa’s spirited wife Srivalli (Rashmika Mandanna) reminds a crowd that her husband “is not just a man; he is a brand”.
These are the truest words spoken in this unabashedly commercial film, which takes up from where Pushpa: The Rise (2021) finished.
The story of a humble laborer turned international smuggling kingpin, the first Pushpa became the biggest Telugu blockbuster ever.
Pushpa 2 is more massive, more extreme, more expensive and longer. Hugely anticipated, it was smashing box office records even before it opened.
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