If you want to know what’s popular with the cool crowd in beauty, one of your best bets is scrolling through TikTok where you’ll soon stumble upon the latest viral makeup find.
One such product doing the rounds at the moment is purple blusher, which, at the time of writing, has racked up more than 20 million views under the hashtag #purpleblush as dozens of people put the lesser-worn shade to the test.
Some of the blusher buys that are popping up all over beauty fans’ For You pages right now include Fenty Beauty Cheeks Out in Drama Class, £21 here, and Rare Beauty Soft Pinch Liquid Blush in Faith, £19 here.
So how wearable is this trend in day-to-day life? As one NUDESTIX Nudies Matte All Over Face Colour, £28 here, is sold once every two minutes, beauty writer Lucy put its TikTok trending purple shade to the test.
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