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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Publicists Hold Urgent Meeting With SAG-AFTRA to Discuss Financial Woes as Actors Stop Doing Press (EXCLUSIVE)

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variety.com

Variety. The wide-ranging Zoom Q&A covered topics including the upcoming fall film festivals and more existential matters — like, how are small talent PR firms expected to survive when clients are forbidden to do press?

The call, which was scheduled last week, comes at a sobering time for publicists confronting the financial realities both the SAG-AFTRA and Writers Guild of America strikes have presented.

The PR landscape has been populated by boutique players in recent years, all of which struggled through COVID-19 closures even with government assistance (which is certainly not available in the case of the strikes).

Duncan Crabtree-Ireland, chief negotiator for SAG-AFTRA, took queries from a moderator as the publicists silently looked on, one attendee noted.

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