Priyanka Chopra Jonas Talks New Fashion Business With Husband Nick and Their Plans to Act Together

variety.com:

Marc Malkin Senior Film Awards, Events & Lifestyle EditorPriyanka Chopra Jonas and Nick Jonas are getting into the fashion business together.The couple are now partners in Perfect Moment, a UK-based luxury fashion and sportswear brand specializing in ski and surf clothing.I recently caught up with Chopra Jonas to talk about the new venture, her work designing for the label and why she has no plans to sing with her husband anytime soon.How did you get involved with Perfect Moment?This is the first apparel, fashion and lifestyle company we’ve invested in.

I grew up in India and I wasn’t exposed to ski culture. But I did love the mountains. My dad took us to Kashmir every summer and I filmed a lot in Switzerland, so ski culture was something that I got familiar with.

However, I never tried skiing until I met my husband, who’s an avid snowboarder. I came to the quick conclusion that I’m more an après-ski girl, rather than skiing.

I gave up on the bunny slope. My husband did buy me a snowmobile so I could keep up with him.While I was getting introduced to mountain culture, I bought a lot of clothes that were winter chic.