EXCLUSIVE: Australia’s Princess Productions is acquiring Irish firm Boulder Media from toy giant Hasbro, we’ve learned.
The deal is the most notable M&A on the international animation market for a while. It closed earlier this month and gives Princess expanded production services capabilities for its in-house and third-party projects and allow it push into development in Ireland.
Financial terms of the deal weren’t disclosed. Boulder is one of Ireland’s largest animation studios, having worked on Hasbro’s Transformers and My Little Pony franchises and TV shows such as Go Jetters and Danger Mouse.
Its sale to Hasbro in 2016 was considered a major sign of intent by the U.S. toy manufacturer’s desire to make and own more content.
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