Prime Video Unveils Top Traveling Non-English Originals, Global Execs Talk ‘Citadel,’ Writers Strike Impact and Rights Flexibility (EXCLUSIVE)
variety.comManori Ravindran Executive Editor of International Prime Video has revealed its top traveling non-English local originals in the history of the service, with Spanish YA romance “My Fault” and French crime thriller “Medellín” topping the list.
Both are feature films that launched in the last two weeks across Prime Video’s footprint in 240 countries around the world.
Interestingly, both titles have more than 75% of their viewership coming from outside their country of origin (Spain for “My Fault,” and France for “Medellín”), though Prime Video hasn’t disclosed any further metrics related to ratings or impressions.
Of the list (available in full below), 60% are movies and 40% are TV series. While it makes sense for local originals like Prime Video’s unscripted format “LOL” to perform well in its home countries — “Big local stars and very local comedy — those don’t really travel beyond their borders,” explains James Farrell, VP of international originals for Amazon Studios — the reason the streamer is highlighting this crop of non-English-language originals is because they’re the first to penetrate internationally. “These are the biggest two we’ve ever had to break borders and just travel the whole world,” says Farrell. “This is a step change that we’ve seen.
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