Prime Video’s Kelly Day, Gaurav Gandhi Break Down Asia Growth Plans: ‘India’s Been an Incredible Success for Us’
variety.comNaman Ramachandran Prime Video is bullish about the large, diverse and volatile Asian streaming market, driven by growth in India and Japan, the streamer’s top executives responsible for the region have said.
The region’s online video component, excluding China, where international streamers cannot be present, is projected to grow at 9.2%, to reach $46 billion by 2028, according to a study from research and consultancy firm Media Partners Asia.
The study valued the total video market in Japan at $32 billion, the second largest market in Asia after China. Prime Video is the market leader in the Japanese streaming space.
Gaurav Gandhi, VP, APAC and MENA at Prime Video told Variety, “In Japan we are a very large and interesting business… a combination of licensed as well as originals, we’re doing much more unscripted.” Gandhi provides the example of the “LOL” format that originated from Japan and is franchised around the world. “We’re looking at big manga animation IP and how that can become bigger as well,” Gandhi said.
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