Post Malone Says He Struggles With TikTok: ‘It’s Just So Hard To Make Something Natural’
etcanada.comPost Malone is adding his voice to the conversation about the pressure on music artists to make their songs go viral on TikTok.
In a new interview with Zane Lowe for Apple Music 1, Malone opens up about his relationship with social media, and in particular, TikTok. “There’s so many different ways to get people to listen to your music,” Malone, 29, tells Lowe. “And TikTok is so f–king huge…it’s great.
And you have people check on my new song and it goes f–king viral and that changes people’s lives. And you discover talented people on there and everything.” READ MORE: Post Malone Says ‘Kindness Is The Most Important Thing’ About The Kind Of Dad He Wants To Be However, despite the boon that TikTok can provide emerging artists, he doesn’t feel drawn towards creating content on the app. “It’s just so hard for me to make something natural,” he says, adding that he found it “interesting” to hear Halsey’s opinion about TikTok.
The singer recently revealed their record label was withholding the release of their latest song, “So Good”, until the song generated a viral moment on TikTok.
Read more on etcanada.com
