according to Deadline. The film was inspired by one of Seinfeld’s bits in his 2020 Netflix special “23 Hours to Kill,” in which he recalled that, at age 8, “the back of [his] head blew right off” when he first saw Pop-Tarts in a grocery store. “I was in the supermarket with my mother and I was like, ‘Hold up, hold up — what the hell is that?!?’ ” Seinfeld, 67, enthusiastically recalled in the bit. “When you open the packet, there’s two.
Why? One’s not enough; three is too many — that’s why. It was perfect. Perfect vision of the future from Kellogg’s.”Seinfeld, who co-wrote the film with Spike Feresten and Barry Marder, explained that the project came to fruition during the coronavirus pandemic. “Stuck at home watching endless sad faces on.
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