‘Poker Face’ Activation Experience ‘BLSHT Day’ To Take Over Los Angeles Restaurants (EXCLUSIVE)
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variety.comCharna Flam Peacock will hold its very own Bullshit (BLSHT) Day, an immersive in-person activation experience to celebrate its comedy “Poker Face” on June 10.
BLSHT participants and fans will have the opportunity to “hit the road” like Natasha Lyonne’s character Charlie Cale. The “BLSHT Day” consumers will be able to score “Poker Face” themed items from the various participating L.A.
locations and “call BLSHT and reap the rewards.” To receive the special themed products, fans will have to walk up to the checkout counters and call BLSHT.
The “BLSHT Day” hub will be at Westfield Century City Mall, featuring Charlie’s Barracuda, a lie detector experience and branded photo opportunities.
Read more on variety.com
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