Playboy SHAKE-UP! Hugh Hefner's Son Cooper Offers To Buy Back Dad's Company For $100 Million! Details!
perezhilton.comHugh Hefner‘s son Cooper Hefner is trying to buy back Playboy! According to The Hollywood Reporter on Monday, the 33-year-old has made a $100 million all-cash offer to acquire the intellectual property and brand assets of Playboy Enterprises from its publicly traded company, PLBY Group.
The offer includes 10% equity interest in the new entity, as well. Currently, the company’s market value is around $50 million. Related: Holly Madison & Bridget Marquardt Take Swing At Crystal Hefner! According to the Wall Street Journal, Cooper would become the CEO.
He and his firm Hefner Capital would buy the brand and IP while the other parts of the business would still operate under a different name.
This would include subsidiaries that make sexual wellness products, lingerie, and grooming and beauty products. The new entity would get a 10% ownership in Playboy.
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