Pitbull Buys Naming Rights To Florida International University Stadium
deadline.comMr. 305 is putting his money where his mouth is. Miami native and outspoken local booster Pitbull made a deal Tuesday to put his name on the 20,000-seat stadium at Florida International University.
Billed as the “world’s first-ever athletics venue with an artist possessing the naming rights,” the deal pays FIU $6 million over what’s being widely reported at five years.
A statement from the school, however, says the term is 10 years. “This partnership with FIU is a true honor and a testament to what we can achieve when we work hard,” said Pitbull (née Armando Christian Perez). “Renaming the stadium isn’t just about a name change.
It’s about inspiring the community, creating opportunities and showing the world that with determination and a clear vision, anything is possible.
Read more on deadline.com
