Piers Morgan’s Talk TV show has suffered the ignominy of being beaten in the ratings by a programme fronted by a Canadian “human rights activist” on rival GB News.
Rupert Murdoch’s challenger station, launched to shake-up the TV establishment, is facing a crisis after just one month on air.
Despite bullish tweets talking up its social media impact, live viewing for Morgan’s flagship prime-time show is in freefall.
Launched with an exclusive Donald Trump interview, Piers Morgan Uncensored drew a peak audience of 400,000 viewers on its 25 April debut.
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