Piers Morgan, Peter Andre and Newcastle United players back Geordie businessman's pool appeal for disabled youngsters

msn.com:

READ MORE: Shaun the Sheep revealed as the star of popular St Oswald's Hospice art trail in Newcastle It comes four years after Rob helped to raise £1.

4m for the school's Rebound Therapy Centre which was then named after him in recognition of his fundraising efforts. The businessman has supported the school for around 20 years, ever since he replaced computers that were stolen by thieves.

In May this year, Rob organised a charity ball, hosted by Jeremy Kyle, in aid of the new facilities. It saw celebrities including Piers Morgan, Peter Andre, Chris Tarrant, and Eammon Holmes, along with a number of Newcastle United stars, send in video messages in support of the appeal.

The North East business community helped to raise £250,000 at the event and pledged a further £750,000 in additional support.