The Göteborg Film Festival has found a new Artistic Director. Pia Lundberg, formerly Counsellor for Cultural Affairs at the Embassy of Sweden in London, has been appointed to the role.
She will take office from March 1, 2024, following Jonas Holmberg’s last edition in charge. Lundberg previously served as Head of International at the Swedish Film Institute between 2007 and 2018.
Over the past five years, Lundberg has worked in London as a Counsellor for Cultural Affairs at the Embassy of Sweden. Originally a journalist, she began her career as a writer and editor for various Swedish and international media outlets focusing on film and culture.
She served as the editor-in-chief of the Swedish film magazine Cinema for four years. “It feels fantastic to become a part of the largest film festival in Scandinavia, and I am thrilled to have earned their trust,” Lundberg said. “I have attended hundreds of film festivals and now finally have the opportunity to help create one.
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