Phillip Schofield has blown minds with his latest business venture. This Morning host Phil, 58, has launched his signature wine that comes in a flatpack bottle.
The grand idea behind the unique packaging is to allow the bottles to be popped through letterboxes as Brits are home now more than ever.
And with the Dry January finish line in sight, Phillip announced his latest big money idea on Instagram for fans to get familiar with.
The eco-friendly plonk - an organic red from Puglia, Italy - costs £10 a pop and the squashed bottle is made of recycled material.
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