Pharrell named Chief Brand Officer at Doodles NFT

completemusicupdate.com:

If there’s one good thing that can be said about the NFT boom (I know that’s a big “if”), it’s that it seems to have brought with it a lot of the dafter elements of artist-brand partnerships that I think we all thought had died years ago.You know, like giving celebs nonsense job titles.

Surely that died with Justin Timberlake and MySpace? Well, arise Pharrell Williams, the new Chief Brand Officer at Doodles NFT.The non-fungible-Pharrell-hook-up was announced yesterday at crypto conference NFT.NYC, as Doodles also revealed that it has raised its first round of funding led by venture capital firm Seven Seven Six.

Williams will apparently direct the company’s approach to music, artwork, consumer products, animation and events. So that’ll keep him busy.“I’m a big fan of the brand”, he said in a video message played at the event, according to Decrypt. “We’re going to build from the core community outward and bring Doodles to new heights, new levels”.As well as overseeing all that brand stuff, Williams is also going to get to work as executive producer on a compilation album of music that will then be released as a collection of NFTs.

I mean, I guess that’s a better use of Williams’ skillset, if you’re willing to ignore the nonsense concept.Titled ‘Doodles Records: Volume 1’, the compilation will be released through Sony’s Columbia label and will – the NFT firm says – feature a number of “major recording artists”.