Pharrell Williams has praised the writing prowess of Kendrick Lamar, declaring that his bars hit so hard “because he knows how to be very disciplined with a subject matter”.The claims came in a new interview with Zane Lowe for Apple Music 1, celebrating the release of Williams’ new Tyler, The Creator and 21 Savage-assisted single ‘Cash In Cash Out’.
The song was released yesterday (June 10) and marked Williams’ second time joining forces with Tyler, after he produced Tyler’s track ‘Come On, Let’s Go’ for the ‘I Love Nigo’ compilation.Speaking to Lowe, Williams referred to Lamar as “one of the greatest writers of our times”, explaining: “He knows that stickiness is important, and he knows that it has to feel great.”Williams and Lamar have a long history, and linked up most recently to work on this year’s ‘Mr.
Morale & The Big Steppers’ album. For it, Williams co-produced the Tanna Leone-assisted track ‘Mr. Morale’. Opening up about the process, he said: “I watched the rhythms hit [Lamar] and I watched it just bubble to the surface – whatever the song was making him feel – and I watched him commit to that, and I watched him stay disciplined.”He went on to say that Lamar is “different”, and praised the ‘Mr.
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