Peyton List’s 1st Makeup Line Pley Beauty Introduces a ‘More Playful Side’ of Clean Cosmetics

usmagazine.com:

It’s finally here! Peyton List’s highly anticipated makeup collection entitled Pley Beauty officially drops today, Thursday, January 27 — and it’s unlike anything you’ve ever seen before in the clean beauty sphere.The collection — which the 23-year-old Cobra Kai actress has been working on for two years — comprises a full line of color cosmetics, including (but certainly not limited to) eyeshadow palettes, eyeliner pencils, powder blush and lip gloss.How’s it different from what’s already out there?

Well, Pley Beauty’s mission is to “introduce a more playful side of clean beauty,” one that celebrates self-expression like a character in HBO’s Euphoria.

In fact, is the exact demographic the Florida native has created her line for.“I wanted to create something that I wanted to see and use,” she tells Us Weekly’s Stylish, noting that four non-negotiables in developing the brand were that products were clean, sensitive skin-friendly, high-performing, and most importantly: fun.Another one of List’s top priorities was ensuring her line was as environmentally friendly as possible because, as she tells Us: “Brands need to be held accountable.

They need to start a creating in a way that’s easy for a consumer to not feel so anxious about what they’re purchasing.”One of the ways the brand has made this a reality is by partnering with rePurpose Global and earning its plastic-neutral certification.What the latter means is that the brand has calculated the amount of plastic used in every product and rePurpose Global removes “an equal or greater amount out from the environment.” Pley Beauty and rePurpose Global are working specifically with the Sueño Azul Project in Bogotá, Colombia, to transform plastic waste into “eco-wood to build